The 10 most in-demand property features for buyers and renters

Moving house often starts with a ‘dream checklist.’ Whether it’s a spacious garden, a cosy wood-burning fireplace, or convenient transport links, buyers and renters alike usually have a clear idea of what they want – and what they don’t.

If you’re selling or renting out your property, understanding these preferences is key. Wondering which features are most likely to attract enquiries? 

Recent data from Rightmove reveals the most desirable property features from over 600,000 listings led to the highest number of enquiries. 

So, let’s delve into the findings…

The ten most in-demand property features for home buyers

• Renovation projects (‘fixer-upper’ / in need of a refurbishment) 
• New boiler 
• Loft conversion
• Storage space
• Cellar
• Double glazing
• Newly refurbished
• Chain free
• Garden space
• Near a train station 

Given the diverse range of buyers in the market – from first-time purchasers to seasoned investors – it’s natural to see a mix of preferences. Interestingly, the data reveals some seemingly contradictory desires among the top ten features. For instance, both renovation projects and newly refurbished properties make the list. 

Is this surprising to us here at Pearson Ferrier? Absolutely not – and instead, it indicates that, much like in romance, there is someone out there for everyone. Or every home!

Let’s take a closer look at some of the trends we’ve spotted…

The rise in demand for ‘fixer-upper’ properties

Mitchell Pearson, commented, “The current high demand for ‘fixer-upper’ properties might seem unexpected at first. However, this trend becomes clearer when you consider that these homes are, on average, priced much less than a comparable property in good conditions.”

“Moreover, this interest in ‘fixer-upper’ properties reflects a growing trend among buyers to personalise their living spaces. Many are willing to invest time and resources into renovations to create their ideal home,” Mitchell added. “This is an important consideration for sellers, as it indicates a shift in market dynamics. Homes that may have been overlooked in the past due to the need for updates are now seeing increased interest.”

“This trend also opens opportunities for first-time buyers who might find traditional property prices prohibitive. By opting for a property that requires some work, they can enter the housing market more affordably. It’s a win-win situation, enabling sellers to move properties quickly and buyers to shape their new homes to their tastes.”

The need for storage space

“Another consistent trend among homebuyers today is their quest for ample space. This includes everything from converted lofts to regular storage solutions, cellars, and generous garden areas. The trend underscores a growing preference for homes that offer enough room to store and organise possessions comfortably. For homeowners, this evolving market demand presents a prime opportunity to explore and implement strategies for maximising storage space in their properties.”

The ten most in-demand property features for renters

• Double glazing
• Smart tech, such as a smart heating system
• Near a train station
• Parking spaces
• Basement
• New boiler
• Shed
• Attic
• Energy efficient
• Open-plan living space

When it comes to rental properties, priorities naturally differ. Again – this does not come as a surprise to us here at Pearson Ferrier. According to statistics, tenants typically occupy a rental for an average of 4.4 years, in contrast to the average homeowner, who settles in their purchased property for, on average, 21 years.

In terms of specific trends, let’s look at what the findings show…

Increased importance on cost-effective sustainability

Mitchell continues, “In the rental market, tenant priorities are evolving. The top in-demand features are occupied by double glazing and smart technology, signalling a growing emphasis on energy efficiency and money saving.” 

“As rental and living costs rise, renters are increasingly seeking ways to lower their energy bills. This trend suggests that landlords who invest in green technologies and eco-friendly energy solutions could see considerable benefits. It’s not just about comfort anymore; it’s about sustainability and cost savings, which are becoming key factors for renters in today’s market.”

An increased need for storage space

We can’t escape the need for properties to optimise and enhance their storage space solutions. On this list again, we see basements, sheds, attics and open-plan living spaces – underscoring the growing importance renters place on adequate space for their belongings.
Mitchell added, “Landlords and investors should take note of this preference, incorporating well-designed storage solutions to increase the appeal of a rental property.” 

Need a hand selling or renting your property?

In conclusion, the findings from Rightmove highlight some common themes and trends among both would-be renters and homebuyers. By aligning your property features with these in-demand characteristics, you may be able to significantly increase the value of your property. 

For more tips on how to get your home ready to sell, check out our previous blog here.

Alternatively, for personalised and bespoke guidance on getting the most out of your property – please give the Pearson Ferrier team a call on 01617 644440  or contact us here!